customized packages - 4 steps how to plan in 2021
1. check your stock levels
It does not matter if all the customized packages are stored in one location or several different cities, always trust the numbers. Beginning of the year is the perfect moment to count your package stock. This gives a good overview which packages are in demand and makes ordering for this year smarter. Although different years mean different sale number, it still gives an overall number to take into account.
One option is to have an agreement with your packaging provider – if your stock levels reach a certain limit, sales agent already starts a new order. This helps you maintain a good flow and prevent awkward situations where some clients receive their products in plain packages without print. Ordering print packages on time also helps to save overall – most packages sold in small quantities and without print can cost 2 times more than with print. And when reordering print packages the process will be a lot quicker as most of the designs and info is already saved and the confirmation is a lot faster.
2. Make smart changes to the design
If your company has plans of changing some designs, measurements or extras in the near future, it would be smart to fit that in the ordering schedule. The earlier in the year changing process is started, the cheaper it is to produce new packages. Additionally material prices change regularly which usually means that package prices are usually higher reaching the end of the year.
In recent years package design follows the rule “Less is more” and this goes for the material and colors. Most popular materials right now are more natural looking kraft paper without any laminations. Instead of printing all the colors brands tend to pick one main colour and an accent colour to mach. These minimalist designs make packages look clean and stylish. Do not hide your product, but let the package bring it out.
3. Pick optimal measurements
Depending on the variety of your products package measurements need to be a little different, but that does not mean every product has to have a different size package. With a very wide range of packages most companies use 3 different measurements. To fill the extra space around the product we have recommended using silk paper which during these times can take unboxing videos in social media to the next level. Furthermore this luxurious way of packaging helps to cut costs a lot.
4. Make an order calendar
It is smart to plan your package orders for the whole year in the beginning of the year. This helps you plan changes to designs, measurements or even changing your whole brand without later finding a ton of packages with old designs from the warehouse. Planning does not have to mean a certain date when to order (although this would be awesome as well). It is rather a reminder not to miss the right moment and later prevent mistakes that happened while rushing orders.